Website Optimisation That Makes Your Existing Site Perform
You don't always need a new website. Sometimes your existing site just needs to be faster, smoother, and more focused on converting visitors. We optimise websites for speed, user experience, and conversions — without the cost and disruption of a full rebuild.
What Is Website Optimisation?
Website optimisation is the process of improving an existing website's performance across three dimensions: speed (how fast pages load), user experience (how easy and intuitive the site is to use), and conversions (what percentage of visitors take the desired action). It involves technical improvements to code, hosting, and assets, UX enhancements to layout and navigation, and conversion-focused changes to content, CTAs, and forms. Website optimisation delivers measurable improvements without the timeline and cost of a full redesign.
What We Optimise
Page Speed & Core Web Vitals
Google uses Core Web Vitals as a ranking signal, and slow sites lose both rankings and conversions:
- LCP (Largest Contentful Paint) — optimising the loading of your main content to under 2.5 seconds
- INP (Interaction to Next Paint) — ensuring the site responds to interactions within 200ms
- CLS (Cumulative Layout Shift) — preventing layout shifts that frustrate users
- Image compression and format optimisation (WebP, AVIF)
- Code minification and unused CSS/JS removal
- Render-blocking resource elimination
- Server response time optimisation
- Caching and CDN configuration
- Font loading optimisation
Mobile Experience
With 60%+ of traffic on mobile, your site must perform on small screens:
- Responsive design improvements
- Touch target sizing and spacing
- Mobile navigation usability
- Form usability on mobile devices
- Mobile page speed optimisation
- Mobile-specific conversion optimisation
User Experience (UX)
Making your site intuitive and frictionless:
- Navigation and information architecture review
- Visual hierarchy and layout improvements
- Content readability — typography, spacing, contrast
- Call-to-action placement and design
- Trust signal positioning
- Error handling and form validation
- Accessibility improvements (WCAG compliance)
Technical SEO Fixes
Resolving technical issues that prevent search engines from properly crawling and indexing your site:
- Crawl error resolution
- Broken link identification and fixing
- Redirect chain cleanup
- Duplicate content resolution (canonical tags)
- Structured data implementation
- XML sitemap optimisation
- Robots.txt configuration
- HTTPS and security header implementation
Conversion Optimisation
Making your existing traffic work harder:
- CTA copy and placement testing
- Form optimisation — length, fields, design
- Social proof and trust signal additions
- Content hierarchy improvements
- Exit-intent and engagement triggers
- Landing page optimisation for paid campaigns
- Full CRO programme
Our Optimisation Process
Step 1: Performance Audit
We run a comprehensive audit covering page speed, Core Web Vitals, mobile usability, UX heuristics, technical SEO, and conversion performance. Every finding is documented with priority rating and estimated impact.
Step 2: Prioritised Action Plan
We rank all recommendations by impact and effort. High-impact, low-effort improvements go first — you see results quickly while we work through the bigger items.
Step 3: Implementation
We make the changes — code optimisation, image compression, layout adjustments, CTA improvements, technical SEO fixes — either directly or in collaboration with your development team.
Step 4: Measurement & Reporting
We measure the impact of every change against baseline metrics. You see exactly what improved and by how much.
When to Optimise vs When to Rebuild
Optimise when:
- Your site is less than 3–4 years old
- The underlying platform and code are sound
- The design still reflects your brand
- You need quick wins while planning a bigger project
- Budget doesn't allow a full rebuild right now
Rebuild when:
- Your site is on an outdated platform or uses deprecated technology
- The code is too bloated or tangled to optimise efficiently
- Your brand or business model has fundamentally changed
- You need features your current platform can't support
- The cost of optimisation would approach the cost of rebuilding
Not sure which you need? Book a free consultation
Optimisation Works With Your Other Marketing
Website optimisation amplifies every marketing channel:
- SEO — faster sites rank better, and technical fixes improve crawlability
- Google Ads — faster landing pages improve Quality Score and reduce CPC
- CRO — performance improvements are the foundation for conversion testing
- Analytics — accurate tracking setup ensures you can measure what matters
Start Getting More From Your Current Website
Book a free website performance review. We'll run a quick analysis of your site's speed, mobile experience, and conversion potential and tell you where the biggest opportunities are.
Frequently Asked Questions
How much does website optimisation cost?
Website optimisation projects typically range from $3,000 to $10,000 depending on the scope of work. A focused speed optimisation project might cost $3,000–$5,000. A comprehensive optimisation covering speed, UX, and conversions could cost $8,000–$15,000. Monthly optimisation retainers (ongoing improvements) range from $1,500 to $4,000/month.
How quickly will I see results from website optimisation?
Speed improvements are visible immediately after implementation — you'll see Core Web Vitals improve within days. SEO impact from speed and technical improvements typically appears within 4–8 weeks. Conversion rate improvements from UX and CRO changes are measurable within 2–4 weeks with sufficient traffic.
Will website optimisation affect my SEO rankings?
Positively. Google uses Core Web Vitals as a ranking factor, and technical SEO fixes remove barriers to crawling and indexing. We monitor rankings throughout the optimisation process and coordinate with our SEO team to ensure all changes support your organic search performance.
Can you optimise a WordPress site built with Elementor?
Yes, but there are limits. We can significantly improve an Elementor site's performance through image optimisation, caching, CSS/JS cleanup, and server-side improvements. However, Elementor's inherent code overhead means it will never match the performance of a custom-coded theme. For businesses where speed is critical, migrating to a custom theme is the long-term solution.