Healthcare & Dental Marketing That Fills Your Appointment Book
Healthcare and dental practices compete locally for patients who search online before booking. We help clinics, dental practices, specialist centres, and allied health providers generate a consistent flow of new patient enquiries through SEO, Google Ads, and local search.
What Is Healthcare Digital Marketing?
Healthcare digital marketing is the practice of using digital channels to attract new patients and grow a healthcare or dental practice's patient base. It focuses on local search visibility (being found when someone searches for a service in your area), paid search advertising (appearing at the top of Google when someone searches for your specialty), and website conversion (turning visitors into appointment bookings or enquiries). Healthcare marketing must comply with AHPRA advertising guidelines and prioritise patient trust and credibility.
Our Healthcare & Dental Services
Local SEO
Most healthcare searches are local — "dentist near me," "physiotherapist [suburb]":
- Google Business Profile optimisation — your most important local asset
- Local citation building and NAP consistency
- Location-specific service pages (one per service per location)
- Review generation and reputation management
- Local schema markup (MedicalBusiness, Dentist, Physician)
- Learn more about Local SEO
Google Ads for Healthcare
Capture high-intent patients searching for your services right now:
- Service-specific campaigns — "[treatment] [location]," "[specialty] near me"
- Call-only campaigns for mobile searchers
- Landing pages optimised for appointment bookings
- Ad scheduling aligned with reception hours
- AHPRA-compliant ad copy
- Learn more about Google Ads
SEO for Healthcare
Building long-term organic visibility for your practice:
- Service page optimisation for each treatment and specialty
- Educational content — answering common patient questions
- Multi-location SEO for practices with multiple clinics
- Technical SEO and site speed optimisation
- Learn more about SEO
Website Design for Healthcare
Practice websites that build trust and convert visitors into patients:
- Mobile-first design (most healthcare searches are on mobile)
- Online booking integration
- Service descriptions that patients understand
- Practitioner profiles and credentials
- Before/after galleries (where appropriate and compliant)
- AHPRA-compliant content and disclaimers
- Learn more about Web Design
Analytics for Healthcare
Understanding which channels drive real patient enquiries:
- Call tracking and form submission tracking
- Patient source attribution
- Cost per new patient calculation
- GA4 setup for healthcare websites
- Learn more about Analytics
Healthcare Sectors We Work With
Dental Practices
General dentistry, cosmetic dentistry, orthodontics, implants, and emergency dental. Local SEO and Google Ads for dentists are consistently among the highest-ROI digital marketing investments.
Medical Clinics
GP clinics, specialist medical practices, skin clinics, and cosmetic medicine. Multi-practitioner and multi-location marketing strategies.
Allied Health
Physiotherapy, chiropractic, psychology, podiatry, optometry, and occupational therapy. Local search dominance for practices competing in crowded suburban markets.
Specialist Centres
Surgical centres, fertility clinics, orthopaedic practices, and specialist referral services. Content marketing and SEO for patients researching treatment options.
AHPRA Compliance
All healthcare marketing we produce complies with AHPRA advertising guidelines. This means:
- No misleading claims about outcomes or effectiveness
- No use of patient testimonials (where prohibited)
- No before/after images without appropriate context and disclaimers
- No claims of superiority over other practitioners
- Proper use of practitioner titles and qualifications
- Required disclaimers where applicable
We stay current with AHPRA guidelines and ensure every campaign, ad, and page we create is compliant.
Start Attracting More Patients
Book a free healthcare marketing audit. We'll review your local search visibility, Google Ads setup, and website and show you where the biggest patient acquisition opportunities are.
Frequently Asked Questions
How much does healthcare marketing cost?
Healthcare and dental marketing retainers typically range from $2,000 to $6,000/month for SEO and Google Ads management. Google Ads spend is additional — most practices invest $2,000–$8,000/month in ad spend depending on location, services, and competition. A new practice website typically costs $8,000–$20,000.
How many new patients can I expect?
Results vary by location, specialty, and competition. A well-managed Google Ads campaign typically generates 20–60 new patient enquiries per month for a dental practice. SEO builds over 3–6 months and eventually delivers a consistent, lower-cost-per-patient stream of organic enquiries.
Can I use patient testimonials in my marketing?
AHPRA guidelines restrict the use of testimonials for regulated health services. We work within these guidelines and use alternative trust-building strategies — practitioner credentials, professional memberships, accreditations, and educational content that demonstrates expertise.
How important is Google Business Profile for healthcare?
Critical. Google Business Profile is the single most important local search asset for any healthcare practice. It determines your visibility in Google Maps and local search results (the "map pack"), which is where most patients look first. Optimising your GBP listing, generating reviews, and maintaining accurate information is essential.