SEO

Technical SEO Audits That Find What's Costing You Rankings

Your content might be outstanding, but if Google can't crawl, index, and render your pages properly, nobody will ever see it. A technical SEO audit finds and fixes the invisible problems that are suppressing your rankings.

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What Is a Technical SEO Audit?

A technical SEO audit is a comprehensive assessment of your website's technical health from a search engine's perspective. It examines how well search engines can discover, crawl, index, and rank your pages. Technical issues like slow page speed, broken internal links, duplicate content, and poor mobile usability can prevent even the best content from ranking. A thorough audit identifies these problems and prioritises fixes by impact.

What We Audit

  • Crawlability & Indexation

    • Robots.txt and XML sitemap configuration
    • Crawl budget efficiency and crawl errors
    • Index bloat and thin content identification
    • Canonical tag implementation
    • Orphaned pages and crawl traps

  • Site Architecture & Internal Linking

    • URL structure and hierarchy
    • Internal linking distribution and equity flow
    • Navigation depth (click distance from homepage)
    • Breadcrumb implementation
    • Hub-and-spoke content structure

  • Core Web Vitals & Page Speed

    • Largest Contentful Paint (LCP)
    • Cumulative Layout Shift (CLS)
    • Interaction to Next Paint (INP)
    • Server response times (TTFB)
    • Image optimisation and lazy loading
    • JavaScript and CSS render-blocking

  • Mobile Usability

    • Mobile-first indexing readiness
    • Responsive design issues
    • Touch target sizing
    • Viewport configuration
    • Mobile page speed

  • On-Page SEO Elements

    • Title tag and meta description optimisation
    • Heading hierarchy (H1–H6)
    • Image alt text coverage
    • Schema markup implementation
    • Content duplication across pages

  • Security & Accessibility

    • HTTPS implementation and mixed content
    • Hreflang tags (for multi-region sites)
    • Structured data validation
    • Accessibility fundamentals that impact SEO

What You Get

A prioritised action plan, not just a list of errors. Every issue is categorised by impact (high, medium, low) and effort, so you know exactly where to start for the biggest gains.

Your technical SEO audit deliverable includes:

  1. Executive summary — the top 5 issues costing you rankings, in plain language
  2. Full technical audit report — every issue documented with screenshots and fix instructions
  3. Prioritised action plan — issues ranked by impact × effort, so your dev team (or ours) can work through them systematically
  4. Benchmark scores — Core Web Vitals, crawl health, and indexation metrics as your starting baseline
  5. Competitor comparison — how your technical health compares to your top 3 organic competitors

How It Works

Week 1
We crawl your site using Screaming Frog, Sitebulb, and Google Search Console data. We run Core Web Vitals tests, review server logs, and analyse indexation patterns.
Week 2
We compile findings, prioritise by impact, and build your action plan with step-by-step fix instructions for each issue.
Week 3
We walk you through the report in a live session, answer questions, and agree on implementation priorities.
Ongoing (optional)
We implement the fixes directly, or work alongside your development team to ensure they're done correctly.

When Do You Need a Technical SEO Audit?

  • Your rankings have dropped and you don't know why
  • You're planning a website redesign or migration
  • You've never had a professional SEO audit
  • Your site is more than 2 years old and has never been audited
  • You're investing in content but pages aren't ranking
  • Your Core Web Vitals are failing

Book Your Technical SEO Audit

Find out what's holding your site back. We'll audit your technical foundation and give you a clear, prioritised plan to fix it.

Book Your Free SEO Audit

Frequently Asked Questions

How long does a technical SEO audit take?

A comprehensive technical SEO audit typically takes 2–3 weeks from kickoff to delivery. The timeline depends on the size and complexity of your website. Sites with fewer than 500 pages are usually completed within 2 weeks; larger enterprise sites may take 3–4 weeks.

How much does a technical SEO audit cost?

Technical SEO audit pricing depends on site size and complexity. One-off audits typically range from $2,500 to $8,000 for SME websites. Ongoing technical SEO retainers start from $2,000/month. View our pricing page for details.

What is the difference between a technical SEO audit and an SEO audit?

A technical SEO audit focuses specifically on the infrastructure and health of your website — crawlability, indexation, page speed, mobile usability, and schema markup. A broader SEO audit also covers content quality, keyword strategy, backlink profile, and competitive positioning. Our full SEO services cover both.

Do I need a developer to implement the fixes?

Not always. Many technical SEO fixes can be implemented through WordPress plugins, CMS settings, or server configuration without custom development. For more complex issues (JavaScript rendering, server-side changes), a developer is helpful. We can implement fixes directly as part of an ongoing SEO engagement.