Digital Marketing Pricing
We believe in transparent pricing. Below you'll find indicative pricing for each of our service lines. Every business is different, so we provide custom quotes based on your specific needs — but these ranges give you a clear idea of what to expect.
All prices in AUD, excluding GST. Ad spend is separate from management fees.
SEO Services
| Service | Price Range |
|---|---|
| SEO Retainer — Starter | $2,500/month |
| SEO Retainer — Growth | $4,000/month |
| SEO Retainer — Scale | $6,500/month |
| Technical SEO Audit | $2,500 – $5,000 |
| SEO Content Strategy | $3,000 – $5,000 |
| SEO Migration | $4,000 – $10,000 |
| Local SEO Setup | $1,500 – $3,000 |
AEO & GEO Services
| Service | Price Range |
|---|---|
| AEO Add-on (to SEO retainer) | $1,000/month |
| AEO Standalone | $2,500/month |
| AEO Audit + Roadmap | $2,000 – $4,000 |
Google Ads Management
| Service | Management Fee | Recommended Ad Spend |
|---|---|---|
| Google Ads — Starter | $2,000/month | $2,000 – $5,000/month |
| Google Ads — Growth | $3,500/month | $5,000 – $15,000/month |
| Google Ads — Scale | $5,000/month | $15,000 – $50,000/month |
| Google Ads Audit | $1,500 – $3,000 | — |
| YouTube Ads | $2,000 – $3,500/month | $2,000 – $15,000/month |
Meta Ads Management
| Service | Management Fee | Recommended Ad Spend |
|---|---|---|
| Meta Ads — Starter | $2,000/month | $2,000 – $5,000/month |
| Meta Ads — Growth | $3,500/month | $5,000 – $15,000/month |
| Meta Ads — Scale | $5,000/month | $15,000 – $50,000/month |
TikTok Ads Management
| Service | Management Fee | Recommended Ad Spend |
|---|---|---|
| TikTok Ads — Starter | $2,000/month | $2,000 – $5,000/month |
| TikTok Ads — Growth | $3,500/month | $5,000 – $15,000/month |
LinkedIn Ads Management
| Service | Management Fee | Recommended Ad Spend |
|---|---|---|
| LinkedIn Ads — Starter | $2,500/month | $3,000 – $8,000/month |
| LinkedIn Ads — Growth | $4,000/month | $8,000 – $20,000/month |
Digital Analytics
| Service | Price Range |
|---|---|
| GA4 Audit | $3,000 – $5,000 |
| GA4 Setup (from scratch) | $4,000 – $8,000 |
| Tracking Implementation (GTM) | $2,000 – $5,000 |
| Marketing Dashboard Build | $3,000 – $6,000 |
| Ongoing Analytics Management | $2,000 – $4,000/month |
| Dashboard Maintenance | $800 – $1,500/month |
Conversion Rate Optimisation
| Service | Price Range |
|---|---|
| CRO Audit + Roadmap | $3,000 – $6,000 |
| CRO Testing Programme | $4,000/month |
| CRO Growth Programme | $7,000/month |
| Landing Page Optimisation | $2,500 – $5,000 per page |
| UX Audit | $2,500 – $5,000 |
Ad Creative & UGC
| Service | Price Range |
|---|---|
| Creative Retainer — Starter | $2,000/month |
| Creative Retainer — Growth | $3,500/month |
| UGC Management | $3,000/month |
| Creative Audit | $1,500 |
| Ad Creative Shoot (half-day) | $3,000 – $6,000 |
Email & SMS Marketing
| Service | Price Range |
|---|---|
| Email Marketing — Starter | $2,000/month |
| Email Marketing — Growth | $4,000/month |
| Email Marketing — Scale | $7,000/month |
| Klaviyo/Platform Setup | $4,000 – $8,000 |
| ESP Migration | $3,000 – $6,000 |
| Automated Flow Build (per flow) | $1,200 – $2,500 |
| Email Audit | $2,000 – $4,000 |
Web Design
| Service | Price Range |
|---|---|
| WordPress Website (5–10 pages) | $8,000 – $15,000 |
| WordPress Website (10–20 pages) | $12,000 – $22,000 |
| Shopify Store (standard) | $12,000 – $25,000 |
| Shopify Store (custom/advanced) | $25,000 – $45,000 |
| Ecommerce (WooCommerce) | $10,000 – $35,000 |
| Landing Page | $2,500 – $5,000 |
| Website Redesign/Rebuild | $10,000 – $30,000 |
| Basic Maintenance | $350 – $600/month |
| Active Maintenance | $800 – $1,500/month |
Multi-Channel Bundles
| Bundle | Monthly Price | Includes |
|---|---|---|
| Organic Growth | $5,500/month | SEO Growth + AEO Add-on |
| Paid Acquisition | $4,500/month | Google Ads Starter + Meta Ads Starter |
| Full Funnel | $9,000/month | SEO Growth + Google Ads Starter + Email Starter |
| Ecommerce Growth | $8,500/month | SEO Starter + Google Ads Starter + Meta Ads Starter + Email Starter |
Bundle pricing reflects a ~15% saving on combined individual service rates.
How Our Pricing Works
Custom Quotes Based on Your Needs
The ranges above are indicative. We provide custom proposals based on your business size, competitive landscape, goals, and current marketing maturity. A business in a highly competitive industry with aggressive growth targets will require a different investment than one in a niche market.
Minimum Commitment Periods
Most retainers require a 3–6 month minimum commitment to allow enough time for strategy implementation and measurable results. Month-to-month agreements are available at a 15% premium. Project-based work (website builds, audits, migrations) has a defined scope and timeline.
Transparent Reporting
You always know exactly what you're paying for and what it's producing. Monthly reporting shows performance against KPIs so you can see the return on your investment.
Ad Spend Is Separate
Management fees are separate from ad spend. Ad spend is paid directly to the platform (Google, Meta, TikTok, LinkedIn). We'll recommend an appropriate ad budget based on your goals and competitive landscape.
Get a Custom Quote
The best way to understand what your investment will look like is to book a free audit. We'll review your current setup, identify opportunities, and provide a tailored proposal with specific pricing.
Frequently Asked Questions
Why do you show price ranges instead of fixed prices?
Because every business is different. The right investment depends on your industry's competitiveness, your current marketing maturity, the number of products or services you're marketing, your growth goals, and the complexity of your campaigns. Price ranges give you an honest indication of costs; a custom quote gives you the exact number.
What's the minimum monthly investment?
Our minimum ongoing retainer is $2,000/month for a single service. Multi-channel retainers start at $4,500/month. This ensures we can deliver meaningful results — anything less doesn't allow for the strategy, execution, and optimisation needed to move the needle.
Can I bundle multiple services?
Yes. Many clients work with us across multiple services (e.g., SEO + Google Ads + Analytics). Bundled services are priced as a unified retainer with approximately 15% savings on combined individual rates.
How does ad spend work?
Ad spend (the budget paid to Google, Meta, TikTok, LinkedIn, etc.) is separate from our management fees and is paid directly to the platform. We recommend an appropriate ad budget based on your goals, then manage and optimise your spend to maximise return.
How do your prices compare to other Australian agencies?
Our pricing sits in the mid-market — below the premium agencies ($5,000+ starting points for single channels) but above the budget operators who can't deliver meaningful results. We've benchmarked against 230+ Australian agencies to ensure our pricing reflects genuine value.