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Ecommerce Marketing That Drives Revenue, Not Just Traffic

Ecommerce marketing is a revenue game. Every dollar you spend should generate more than a dollar back. We help Australian ecommerce businesses scale profitably through SEO, paid media, email marketing, CRO, and analytics — all measured against revenue, ROAS, and customer lifetime value.

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What Is Ecommerce Marketing?

Ecommerce marketing is the practice of using digital channels to drive traffic to an online store, convert that traffic into customers, and maximise the lifetime value of each customer. It spans product discovery (SEO, paid search, social ads), purchase conversion (CRO, product page optimisation), and retention (email, SMS, loyalty programmes). Effective ecommerce marketing treats all channels as parts of a connected system, not isolated tactics.

Our Ecommerce Services

  • SEO for Ecommerce

    Organic search is the most profitable traffic source for established ecommerce stores:

    • Product and category page SEO
    • Technical SEO for large catalogues (crawl budget, faceted navigation, canonicalisation)
    • Content marketing for top-of-funnel traffic
    • Product schema markup for rich search results
    • Learn more about SEO

  • Google Ads for Ecommerce

    The direct-response channel that drives immediate sales:

    • Google Shopping campaigns — product feed optimisation, bidding, and segmentation
    • Performance Max — AI-driven campaigns across Search, Shopping, YouTube, and Display
    • Dynamic remarketing — show visitors the exact products they viewed
    • Brand defence — protect your branded search traffic
    • Learn more about Google Ads

  • Meta Ads for Ecommerce

    Full-funnel social advertising for product discovery and conversion:

    • Product catalogue integration and dynamic product ads
    • Prospecting campaigns — reach new customers at scale
    • Retargeting — re-engage site visitors and cart abandoners
    • Advantage+ Shopping campaigns — Meta's AI-driven commerce solution
    • Learn more about Meta Ads

  • Email & SMS for Ecommerce

    The channel you own, generating 25–40% of total revenue:

    • Automated flows — welcome, abandoned cart, post-purchase, browse abandonment, win-back
    • Campaign management — promotional, seasonal, and content-driven emails
    • SMS for time-sensitive offers and cart recovery
    • Klaviyo setup and management
    • Learn more about Email & SMS

  • CRO for Ecommerce

    Making your existing traffic more profitable:

    • Product page optimisation — imagery, descriptions, reviews, trust signals
    • Cart and checkout flow streamlining
    • Site search and product discovery improvements
    • A/B testing programme management
    • Learn more about CRO

  • Analytics for Ecommerce

    Measurement that tells you what's actually driving revenue:

Key Ecommerce Metrics We Focus On

We don't report vanity metrics. Every report centres on the numbers that matter:

  • Revenue — total and by channel
  • ROAS — return on ad spend for each paid channel
  • Conversion rate — by channel, device, and landing page
  • AOV — average order value and strategies to increase it
  • Customer acquisition cost (CAC) — what it costs to win each new customer
  • Customer lifetime value (CLV) — what each customer is worth over time
  • Email revenue % — how much of your revenue comes from owned channels

Start Growing Your Ecommerce Revenue

Book a free ecommerce marketing audit. We'll review your store's performance across all channels and show you where the biggest revenue opportunities are.

Book Your Free Audit

Frequently Asked Questions

How much should I spend on ecommerce marketing?

A common guideline is 10–20% of revenue for growing ecommerce businesses. The right number depends on your margins, growth targets, and competitive landscape. We recommend starting with a budget that allows meaningful testing across 2–3 channels, then scaling what works.

Which channels should I start with?

For most ecommerce businesses, we recommend starting with Google Shopping (captures high-intent search traffic) and email marketing (captures and converts existing audience). Add Meta Ads for prospecting once your remarketing and email flows are generating consistent returns.

How long does it take to see results?

Paid media (Google Shopping, Meta Ads) can generate results within the first month. Email and SMS automation typically shows revenue impact within 30–60 days. SEO is a 3–6 month investment before meaningful organic traffic growth. CRO improvements compound over 2–3 months of testing.

What ecommerce platforms do you work with?

We work with Shopify, WooCommerce, BigCommerce, and Magento. We can also help with platform selection and store design if you're starting fresh or considering a migration.