Google Ads Management Built Around Your Revenue Targets
Most Google Ads agencies optimise for clicks and impressions. We optimise for ROAS, cost per acquisition, and revenue. Every campaign we build starts with your commercial targets and works backwards to the keywords, audiences, and bids that will get you there.
What Is Google Ads Management?
Google Ads management is the ongoing process of building, optimising, and scaling paid search campaigns on Google's advertising platform. This includes Search ads (text ads that appear when people search), Shopping ads (product listings for ecommerce), Display ads (banner ads across Google's network), YouTube ads (video advertising), and Performance Max campaigns (automated cross-channel campaigns). Effective management goes beyond setup — it requires continuous bid optimisation, keyword refinement, ad copy testing, and conversion tracking to maximise return on ad spend.
Our Google Ads Services
Google Search Ads
The highest-intent advertising channel available. We build Search campaigns that target people actively looking for what you sell, with ad copy that converts and landing pages that close.
- Keyword research and match type strategy
- Ad copy writing and testing (RSAs)
- Negative keyword management
- Bid strategy selection and optimisation
- Quality Score improvement
- Conversion tracking and attribution
Google Shopping Ads
Essential for ecommerce businesses. We build and optimise Shopping campaigns that put your products in front of high-intent buyers at the moment they're ready to purchase.
- Product feed setup and optimisation
- Campaign structure (Standard vs Performance Max)
- Product title and description optimisation
- Competitive pricing strategy
- ROAS bidding and scaling
Performance Max Campaigns
Google's AI-driven cross-channel campaign type. We set the strategy, provide the inputs, and manage the optimisation to ensure Performance Max delivers against your targets rather than wasting budget on low-value placements.
- Asset group strategy and creative
- Audience signal configuration
- Search theme targeting
- Conversion value optimisation
- Channel performance analysis and exclusions
YouTube Ads
Video advertising on the world's second-largest search engine. We build YouTube ad campaigns that drive measurable conversions, not just views.
Display & Remarketing
Strategic Display campaigns for brand awareness and remarketing that brings back visitors who didn't convert on their first visit. Audience targeting, creative rotation, and frequency management included.
How We Manage Google Ads
Week 1–2: Setup & Strategy
- Business goals and target CPA/ROAS defined
- Conversion tracking audited and configured
- Keyword research and campaign structure built
- Ad copy written and approved
- Landing page review and recommendations
Week 3–4: Launch & Learn
- Campaigns launched with controlled budgets
- Daily monitoring for early signals
- Bid strategy calibration
- Initial negative keyword additions
Month 2+: Optimise & Scale
- Weekly optimisation cycles (bids, keywords, ads, audiences)
- A/B testing of ad copy and landing pages
- Budget reallocation toward best-performing campaigns
- Monthly reporting tied to revenue outcomes
- Quarterly strategy reviews
What You Get Every Month
- Performance dashboard — real-time access to your campaign data
- Monthly report — revenue, ROAS, CPA, conversion volume, and spend by campaign
- Optimisation log — every change we made and why
- Strategy recommendations — what we're testing next and how we plan to scale
- Recorded walkthrough — video review of your account performance
Why Choose Traffic that Converts for Google Ads?
- Revenue-focused optimisation. We optimise for CPA and ROAS, not clicks and impressions. Your budget goes toward conversions, not vanity metrics.
- Transparent management fee. You know exactly what you're paying for management and what's going to Google. No hidden markups on ad spend.
- No lock-in contracts. Monthly agreements. If we're not delivering, you keep your campaigns and walk away.
- Conversion tracking done right. We ensure every lead, sale, and phone call is tracked accurately before we spend a dollar.
- Landing page guidance. Great ads need great landing pages. We review and recommend landing page improvements as part of every engagement.
Google Ads + SEO: The Complete Search Strategy
Google Ads and SEO are strongest together. Ads deliver immediate leads while SEO builds compounding organic traffic. Data from your Google Ads campaigns — top-converting keywords, ad copy that resonates, audience insights — feeds directly into your SEO strategy. We run both under one roof, so nothing falls through the cracks.
Start Getting Better Returns From Your Ad Spend
Book a free Google Ads audit. We'll review your current campaigns, identify wasted spend, and show you where the biggest opportunities are.
Frequently Asked Questions
How much should I spend on Google Ads?
Your ideal budget depends on your industry, competition, and target CPA. As a general guide, most SME businesses in Australia need a minimum of $3,000–$5,000/month in ad spend to generate meaningful data and results. We'll recommend a budget based on your specific goals and the cost-per-click in your industry during the strategy phase.
How much does Google Ads management cost?
Google Ads management fees in Australia typically range from $1,500 to $5,000+ per month depending on ad spend level and campaign complexity. Our management fee is separate from your ad spend — you always know exactly what goes to Google and what goes to us. View our pricing page for details.
How quickly will I see results from Google Ads?
Google Ads can drive traffic immediately after launch, but campaigns need 2–4 weeks of data to optimise effectively. Most businesses see their best CPA and ROAS after 6–8 weeks of active management, once we've refined keywords, ads, bids, and audiences based on conversion data. Continuous improvement compounds over time.
Should I use Performance Max or standard campaigns?
It depends on your business type and goals. We typically recommend a mix: standard Search campaigns for high-intent keywords where you want full control, and Performance Max for broader reach and automated cross-channel targeting. Ecommerce businesses often see strong results from Performance Max for Shopping. We'll recommend the right structure for your situation.
What happens to my campaigns if I leave?
Your Google Ads account belongs to you. If you leave, you keep your account, your campaigns, your data, and your conversion history. We never hold accounts hostage.