Marketing Dashboards That Show What's Actually Working
If your marketing reporting involves pulling data from six different platforms into a spreadsheet every month, you're wasting time and missing insights. We build dashboards that consolidate everything into one real-time view — with the metrics that actually matter to your business.
What Is a Marketing Dashboard?
A marketing dashboard is a real-time visual reporting tool that consolidates performance data from multiple marketing channels into a single, unified view. Rather than logging into Google Ads, Meta Ads, GA4, Search Console, and your CRM separately, a well-built dashboard brings all your key metrics together so you can see what's working, what's not, and where to adjust — at a glance.
Our Dashboard Services
Executive Dashboards
High-level views for business owners and leadership teams. Revenue, leads, cost per acquisition, and channel contribution — no noise, no jargon. The numbers that matter for business decisions.
Channel-Specific Dashboards
Deep-dive dashboards for marketing teams managing individual channels:
- SEO dashboard — rankings, organic traffic, conversions by landing page, content performance
- Google Ads dashboard — spend, ROAS, CPA, campaign and keyword performance
- Meta Ads dashboard — spend, ROAS, creative performance, audience insights
- Email marketing dashboard — open rates, click rates, revenue per email, list growth
Multi-Channel Attribution Dashboards
Dashboards that show how channels work together — not just how each one performs in isolation. Which channels assist conversions? What's the typical path to purchase? Where should you reallocate budget?
Ecommerce Dashboards
Revenue, AOV, conversion rate, product performance, cart abandonment, customer lifetime value, and marketing channel contribution — all in one view.
Tools We Build With
We're tool-agnostic and recommend based on your needs:
- Looker Studio (Google Data Studio) — free, flexible, and integrates natively with Google's ecosystem. Our default recommendation for most businesses.
- HubSpot — ideal if you're already using HubSpot CRM and marketing tools
- Databox — good for agencies and multi-client reporting
- Power BI — for larger organisations with complex data requirements
- Custom builds — for businesses needing bespoke data visualisation
What Goes Into a Good Dashboard
- The right KPIs. We start by asking what decisions this dashboard needs to support. Every metric earns its place.
- Real-time data. Connected directly to your platforms via APIs — no manual data entry, no stale numbers.
- Context and comparison. Current performance vs previous period, vs target, vs industry benchmarks.
- Actionable layout. Grouped by business question ("Are we growing?", "Where should we spend?", "What's converting?"), not by platform.
- Appropriate detail. Executive views get the headline numbers. Channel managers get the drill-downs.
How We Build Your Dashboard
- Week 1
- Discovery — we map your KPIs, data sources, and reporting needs to define what the dashboard should show and who will use it.
- Week 2–3
- Build — we connect data sources, design the layout, build visualisations, and configure filters and date ranges.
- Week 4
- Review — we walk you through the dashboard, train your team on how to use it, and make final adjustments.
- Ongoing
- We maintain data connections, add new metrics as your marketing evolves, and update dashboards when platforms change their APIs.
Stop Wasting Hours on Manual Reporting
Book a free reporting consultation. We'll review how you're currently tracking performance and show you what a consolidated dashboard could look like for your business.
Frequently Asked Questions
How much does a custom marketing dashboard cost?
Custom marketing dashboard projects typically range from $2,000 to $8,000 depending on the number of data sources, complexity of KPIs, and visualisation requirements. Ongoing dashboard maintenance is typically $500–$1,500/month. Looker Studio dashboards are generally at the lower end; Power BI and custom solutions at the higher end.
How long does it take to build a marketing dashboard?
Most marketing dashboards are designed and built within 2–4 weeks. Simple dashboards with 2–3 data sources can be completed in 1–2 weeks. Complex multi-source dashboards with custom data blending may take 4–6 weeks.
Can I update the dashboard myself?
Yes. We build dashboards that your team can use independently. Looker Studio dashboards in particular are easy to navigate, filter, and share. We provide training and documentation so your team is comfortable using the dashboard from day one. Structural changes (adding new data sources, creating new visualisations) are handled by us.
What data sources can you connect?
We can connect virtually any platform that has an API or data export: Google Analytics 4, Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Google Search Console, HubSpot, Salesforce, Shopify, WooCommerce, Mailchimp, Klaviyo, and many more. If the platform has data, we can get it into your dashboard.