Privacy Policy
Last updated: [Date]
Traffic that Converts ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website (trafficthatconverts.com.au) or use our services.
We comply with the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth).
Information We Collect
Information You Provide
We collect personal information you voluntarily provide when you:
- Fill in a contact form or audit request form
- Subscribe to our email newsletter
- Engage with us for services
- Apply for a position
This information may include your name, email address, phone number, business name, website URL, and any other information you choose to provide.
Information Collected Automatically
When you visit our website, we may automatically collect:
- IP address
- Browser type and version
- Device type
- Pages visited and time spent on pages
- Referring website
- Geographic location (city/region level)
We collect this information using cookies, Google Analytics 4, and similar tracking technologies.
Information From Third-Party Platforms
If you engage us for paid media or analytics services and grant access to your advertising accounts (Google Ads, Meta Ads, etc.) or analytics accounts (GA4), we access campaign performance data as necessary to provide our services. We do not access or store your customers' personal information from these platforms.
How We Use Your Information
We use the information we collect to:
- Respond to your enquiries and provide requested services
- Conduct digital marketing audits and assessments
- Send marketing communications (with your consent)
- Improve our website and services
- Comply with legal obligations
Cookies and Tracking
Our website uses cookies and similar technologies for:
- Essential cookies — required for the website to function
- Analytics cookies — Google Analytics 4 to understand how visitors use our site
- Marketing cookies — to measure the effectiveness of our advertising
You can control cookies through your browser settings. Disabling certain cookies may affect your experience on our website.
Sharing Your Information
We do not sell your personal information. We may share your information with:
- Service providers — hosting, email, analytics, and CRM platforms that help us operate our business
- Legal requirements — when required by law or to protect our rights
All third-party service providers are required to protect your information in accordance with this policy and applicable law.
Data Security
We take reasonable steps to protect your personal information from misuse, interference, loss, unauthorised access, modification, or disclosure. However, no method of electronic transmission or storage is 100% secure.
Your Rights
Under the Australian Privacy Principles, you have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your personal information
- Opt out of marketing communications
To exercise any of these rights, contact us at privacy@trafficthatconverts.com.au.
Changes to This Policy
We may update this Privacy Policy from time to time. The updated version will be indicated by the "Last updated" date at the top of this page.
Contact Us
If you have questions about this Privacy Policy or wish to make a complaint about how we've handled your personal information, please contact us:
If you're not satisfied with our response, you can lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.
- [Business address]