Email & SMS Marketing That Turns Subscribers Into Revenue
Email and SMS are the only marketing channels you own. Unlike SEO rankings, ad accounts, or social followings — your subscriber list can't be taken away by an algorithm change. We build email and SMS programmes that drive predictable, repeatable revenue from the audience you've already earned.
What Is Email & SMS Marketing?
Email and SMS marketing is the practice of sending targeted, personalised messages to subscribers and customers through email and text messaging to drive engagement, conversions, and repeat purchases. Modern email and SMS marketing goes beyond batch-and-blast newsletters — it uses segmentation, automation, behavioural triggers, and personalisation to deliver the right message to the right person at the right time.
Our Email & SMS Services
Email Strategy & Campaign Management
End-to-end email marketing management that drives consistent revenue:
- Campaign calendar planning and content strategy
- Segmentation strategy — send relevant emails to the right audiences
- Campaign design, copywriting, and development
- A/B testing of subject lines, content, send times, and offers
- Performance reporting and continuous optimisation
- Deliverability management — inbox placement, not spam folders
Automated Email Flows
Revenue-generating email sequences that run 24/7 without manual effort:
- Welcome series — introduce your brand and drive first purchase
- Abandoned cart — recover lost revenue from shoppers who didn't complete checkout
- Post-purchase — encourage reviews, repeat purchases, and referrals
- Browse abandonment — re-engage shoppers who viewed products but didn't add to cart
- Win-back — re-engage inactive subscribers before they churn
- VIP/loyalty — reward your best customers with exclusive offers and early access
- Sunset flow — clean inactive subscribers to protect deliverability
SMS Marketing
Direct, high-open-rate messaging for time-sensitive offers and updates:
- SMS campaign strategy and compliance
- Promotional SMS — flash sales, new arrivals, exclusive offers
- Transactional SMS — order confirmations, shipping updates
- SMS automation — abandoned cart, back-in-stock, birthday
- SMS + email integration — coordinated multi-channel flows
- Opt-in growth strategies and compliance management
List Growth & Segmentation
Growing your subscriber base with quality subscribers who actually buy:
- Pop-up and embedded form strategy
- Lead magnet creation and optimisation
- Segmentation framework development
- RFM (recency, frequency, monetary) segmentation for ecommerce
- Lifecycle stage segmentation
- Preference centre setup
Email Design & Template Development
Professional, on-brand email templates that render perfectly across every client:
- Custom email template design and development
- Mobile-responsive email coding
- Brand guidelines adaptation for email
- Template library creation for ongoing campaigns
- Dark mode compatibility
Platforms We Work With
Klaviyo
Our recommended platform for ecommerce businesses. Deep Shopify and WooCommerce integrations, powerful segmentation, and revenue attribution. Learn more about our Klaviyo services
Mailchimp
Solid all-rounder for small to mid-size businesses. Good template builder, basic automations, and accessible pricing.
HubSpot
Ideal for B2B businesses already using HubSpot CRM. Tight integration between marketing emails and sales pipeline.
ActiveCampaign
Strong automation capabilities and CRM functionality. Good option for service businesses with complex customer journeys.
Our Process
Step 1: Audit & Strategy
We audit your current email programme (or start from scratch) — deliverability, list health, engagement metrics, revenue attribution, and automation coverage. The audit produces a prioritised roadmap.
Step 2: Foundation Setup
We configure your platform, set up tracking and attribution, build your segmentation framework, design your template library, and create your core automated flows.
Step 3: Campaign Execution
We plan, create, and send campaigns on a consistent schedule. Every campaign is segmented, A/B tested, and optimised for engagement and conversions.
Step 4: Optimise & Scale
We continuously optimise flows, test new segments, refine send frequency, and expand automation coverage. Monthly reporting shows exactly what email and SMS contribute to revenue.
Email & SMS Works With Everything Else
Email and SMS amplify every other channel in your marketing mix:
- SEO — capture organic traffic with email opt-ins, then nurture to conversion
- Google Ads & Meta Ads — retarget email subscribers, suppress existing customers, build lookalike audiences
- CRO — email pop-ups and exit-intent forms increase overall site conversion
- Ad Creative — repurpose high-performing email content as ad creative
Start Generating Revenue From Your Subscriber List
Book a free email audit. We'll review your current email programme and show you the revenue you're leaving on the table.
Frequently Asked Questions
How much does email marketing management cost?
Email marketing management typically ranges from $2,000 to $6,000/month for ongoing campaign and flow management. Initial setup (platform configuration, flow builds, template design) typically costs $3,000 to $8,000 as a one-off project. SMS adds $500–$2,000/month depending on volume.
How much revenue should email generate?
For ecommerce businesses, email should generate 25–40% of total online revenue (a mix of campaigns and automated flows). If your email channel contributes less than 20%, there's significant room for improvement. For lead generation businesses, email should be your primary nurture channel driving qualified leads to sales.
How often should I send emails?
It depends on your audience and content quality. Most ecommerce brands perform well at 3–5 emails per week. B2B businesses typically send 1–2 per week. The key is testing send frequency against engagement and unsubscribe metrics — the right frequency is the one your data supports.
Is SMS marketing still effective?
Yes. SMS open rates are 95%+ and click-through rates are 5–10x higher than email. SMS is particularly effective for time-sensitive offers, abandoned cart recovery, and back-in-stock notifications. The key is using SMS selectively (not daily) and ensuring compliance with Australian spam legislation.
Do I need Klaviyo, or is Mailchimp fine?
For ecommerce businesses doing over $500K in annual revenue, Klaviyo is almost always the better choice — its segmentation, automation, and revenue attribution capabilities are significantly more powerful. For smaller businesses, service businesses, or B2B, Mailchimp or ActiveCampaign can be excellent options. We recommend based on your specific needs.