Meta Ads Management That Delivers Revenue, Not Just Reach
Reach and engagement don't pay the bills. We build Facebook and Instagram ad campaigns that are measured against revenue, ROAS, and cost per acquisition — because that's what actually matters.
What Are Meta Ads?
Meta Ads encompass paid advertising across Facebook, Instagram, Messenger, and the Meta Audience Network. With over 17 million active Australian users on Facebook and 10+ million on Instagram, Meta's platforms offer unmatched audience reach combined with sophisticated targeting capabilities. Meta Ads allow businesses to target users based on demographics, interests, behaviours, custom audiences (website visitors, email lists), and lookalike audiences — making them effective for both brand awareness and direct response campaigns.
Our Meta Ads Services
Campaign Strategy & Setup
We build full-funnel campaign structures that move your audience from awareness through to purchase:
- Top of funnel (TOF): Prospecting campaigns targeting new audiences with interest, behaviour, and lookalike targeting
- Middle of funnel (MOF): Engagement campaigns retargeting people who've interacted with your content, visited your site, or engaged with your ads
- Bottom of funnel (BOF): Conversion campaigns targeting warm audiences with strong offers and social proof
Audience Building & Targeting
Meta's targeting is only as good as the strategy behind it. We build and test audience segments systematically:
- Custom audiences from website traffic, email lists, and video views
- Lookalike audiences modelled on your best customers
- Interest and behaviour-based prospecting audiences
- Advantage+ audience expansion (when appropriate)
- Audience exclusions to prevent overlap and wasted spend
Creative Strategy & Production
The creative is the targeting. On Meta, your ad creative is the single biggest lever for performance. We develop creative strategies and produce assets that stop the scroll:
- Static image ads optimised for each placement
- Video ads (short-form, UGC-style, product demos)
- Carousel and collection ads for ecommerce
- Creative testing frameworks (hooks, angles, formats)
- Full ad creative production
Campaign Optimisation
Weekly optimisation across all campaign elements:
- Budget allocation across campaigns and ad sets
- Bid strategy management (cost cap, bid cap, lowest cost)
- Creative performance analysis and rotation
- Audience refinement and scaling
- Placement optimisation (feeds, Stories, Reels, Audience Network)
Conversion Tracking & Attribution
Accurate tracking is non-negotiable. We ensure your Meta Pixel, Conversions API (CAPI), and event tracking are configured correctly so every conversion is captured and attributed properly — especially important post-iOS 14.5.
Meta Ads for Ecommerce
Ecommerce businesses get a dedicated approach:
- Dynamic product ads (DPA) and catalogue sales campaigns
- Product feed setup and optimisation
- Advantage+ Shopping campaigns
- Cart abandonment and browse abandonment retargeting
- Post-purchase upsell and cross-sell campaigns
- Integration with Klaviyo for lifecycle marketing
Meta Ads for Lead Generation
Service-based and B2B businesses need a different approach:
- Lead form campaigns (native and website-based)
- Lead quality scoring and optimisation
- CRM integration for closed-loop reporting
- Multi-touch attribution across Meta and other channels
- Nurture sequence coordination with email marketing
What You Get Every Month
- Real-time dashboard — campaign performance at a glance
- Monthly performance report — revenue, ROAS, CPA, spend, and creative performance
- Creative report — what's working, what's fatiguing, what's being tested
- Optimisation log — every change documented with reasoning
- Strategy roadmap — next month's testing plan and scaling opportunities
Meta Ads + Other Channels
Meta Ads are strongest when they're part of a connected strategy:
- Google Ads — capture high-intent search demand that Meta builds awareness for
- TikTok Ads — extend short-form video reach beyond Meta
- Email Marketing — nurture leads generated from Meta campaigns
- CRO — improve conversion rates on the landing pages Meta sends traffic to
Start Getting More From Your Meta Spend
Book a free Meta Ads audit. We'll review your current campaigns, identify wasted spend and missed opportunities, and show you what better looks like.
Frequently Asked Questions
How much should I spend on Facebook Ads?
Most Australian SME businesses need a minimum of $2,000–$5,000/month in ad spend to generate enough data for meaningful optimisation. The ideal budget depends on your target CPA, audience size, and competitive landscape. We'll recommend a budget based on your specific goals during the strategy phase.
How much does a Facebook Ads agency charge?
Facebook Ads management fees in Australia typically range from $1,500 to $5,000+ per month, depending on ad spend level and campaign complexity. Our management fee is transparent and separate from your ad spend.
Are Facebook Ads still effective in 2026?
Yes. Despite the narrative that "Facebook is dead," Meta's platforms remain the largest social advertising ecosystem in Australia. The iOS 14.5 privacy changes required agencies to adapt tracking and targeting strategies, but businesses with the right creative, audience strategy, and measurement framework continue to see strong ROAS from Meta campaigns. The key difference is that creative quality now matters more than ever.
Should I use Facebook Ads or Google Ads?
They serve different purposes and work best together. Google Ads captures existing demand (people actively searching for what you sell). Facebook Ads creates demand and builds awareness with audiences who may not be searching yet. Read our complete comparison guide for help deciding where to start.
What is a good ROAS for Facebook Ads?
A "good" ROAS varies by industry, product margin, and business model. Ecommerce businesses typically target 3–5x ROAS (for every $1 spent, $3–$5 in revenue). Lead generation businesses measure success through CPA rather than ROAS. We set target metrics based on your specific margins and customer lifetime value during the strategy phase.